Multimedia in Academics and Non-acadmics

“What’s in A Name?” made some interesting arguments and conclusions about the terms that are commonly used to define text created using different computer programs.  Prior to taking this class, I was not entirely familiar with such terms as multimodal or new media, but I now realize that these terms are closely related.

Claire Lauer argues that the definitions are not what make these terms differ, but instead the audience and context that are being associated with each at the time.

Lauer explores the terms multimodal and multimedia and determines how they are used differently in academic, industrial, and non-academic settings.  

From my academic experience, multimedia that I typically deal with are things such as power points, and maybe videos, but these multimedia projects always have to contain some educational aspect or discipline.  

I have never done a multimedia project for a class that did not contain some word texts.  Multimedia in another field and for another purpose such as a television commercial may include no word texts but it is still multimedia.  For the most part, the definitions for these terms are the same we just adjust the context accordingly to fit the purpose.

 

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2 thoughts on “Multimedia in Academics and Non-acadmics

  1. Hi!
    Claire Lauer’s “What’s in a Name” site was very interesting, but yet bland to look at. You state, “Lauer explores the terms multimodal and multimedia and determines how they are used differently in academic, industrial, and non-academic settings;” in different environments, different perspectives are used to get a message out, that deal with multimodal or multimedia; it depends on the author who is creating the work. You also write, “Multimedia in another field and for another purpose such as a television commercial may include no word texts but it is still multimedia,” so multimedia can be in different ways in the presentation that they are conveying in their project.

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